On 5th August, the Season 7 XCMG Apprentice, a creative and experiential campaign held annually, comes up roses at the headquarter of XCMG, and global time travelers share their part in the journey of XCMG Apprentice by transcending the limits of time and space.
Time Travelers is the theme of this year’s campaign. They play the role of apprentices coming from China (Team Globe), Germany (Team Europe), Brazil (Team America), Thailand (Team Southeast Asia), and India (Team South Asia). This campaign blends the history of XCMG with modernized XCMG, providing a platform for apprentices to get close to an internationalized XCMG. A result conference on XCMG Apprentice is held at the international conference center of XCMG, which showcases a global gathering that integrates all employees, lines, industries, and value chains.
This global gathering has been witnessed by Wang Min, the chairman of XCMG, Li Ge, the deputy secretary of XCMG, Jiang Lei, the XCMG’s trade union, employees from the headquarter of XCMG and subordinate companies, 2022-year representatives of newly-employed XCMG staff, and media.
Global time travelers making dialogue to internationalized XCMG
At the result conference on 5th August, Li Ge gives a welcome speech to global apprentices. "Internationalization has always been sought as our main strategy. As early as the 1990s, XCMG has expanded its presence into overseas markets as a representative of China’s construction machinery enterprises. Nowadays, XCMG has established its circles of friends around the world.
Different areas present respective reports according to local strengths including R&D strength, construction strength, operation strength, marketing strength, and intelligent manufacturing strength. Team South America, Team Southeast, Team South Asia, and Team Europe share their journey of rising to challenges online with audiences attending the conference. They unfold XCMG’s strategies of global layout and display its capacity to global engineering fans.
Zhang Yixin from China, Piya from India, Ma Zheng from China, and Kevin from Venezuela share respective learnings as representatives of the Globe Team. Their recognition of XCMG’s distinctive culture, the strong spirit of reaching the “Mount Everest summit”, the intelligent manufacturing strength, and the charms of internationalized XCMG has inspired the audiences. By joining in the experimental campaign, apprentices make joint efforts in introducing China’s high-end technology, advanced products, and cultural connotation, helping global international engineering fans understand, recognize, and become more passionate about the brand connotation as a pillar of great power and an innovation-oriented paragon of Chinese manufacturing. In this way, XCMG manufacturing and Chinese manufacturing can gather more steady pursuits from the world. Mr. Wang sincerely expresses: “XCMG is devoted to exploring engineering technology by joining hands with global youths and boosting global engineering construction and sustainable development.”
Millions of fans enlarging XCMG’s circles of friends
The innovative landscape of engineering machinery built
Mrs. Jiang appoints Globe Team as global representatives of overseas XCMG brands, and encourages 20 apprentices to become XCMG's international ambassadors who can make more friends for XCMG and enlarge the social circle of XCMG.
XCMG is a leader in the domestic construction machinery industry, and a challenger and game breaker in construction machinery innovation and creation. As a global industry leader, XCMG has always focused on fostering social media platforms at home and abroad, where its fans can be fed with the most timely and comprehensive news. By doing so, XCMG has maintained the most frequent interaction with its fans. Mr. Wang, Mrs. Li, Mrs. Jiang, Kudi, and Mam (two apprentice representatives from Liberia and Thailand) are here to launch the ceremony that celebrates XCMG has reaped over 5 million fans worldwide.
Be a catalyst for building a powerhouse in manufacturing and a narrator of Chinese stories.
Nowadays, XCMG has supplied 191 countries and regions with premium products and supporting services. XCMG has integrated export trade, overseas factories, cross-border mergers and acquisitions, and global R&D. It also boosts 5 major R&D bases, 15 overseas manufacturing bases and knocked down (KD) factories, over 2000 terminal services, and 40 large-size overseas backup centers. Through launching the Apprentice campaign, XCMG gives another insight into XCMG’s industrial powerhouse around the world. XCMG promises to define the future of the construction engineering industry with its global fans in a unique way.
